/ EUCERIN
HOW WE BUILT A FIRST-OF-ITS KIND PRODUCT SELECTOR FOR AMAZON ALEXA
Skincare can be an incredibly complex category. Shoppers often get confused with how to best treat their unique skin, and it’s easy to get lost in the overwhelming sea of products to choose from. Eucerin was searching for an innovative and modern way to connect with younger shoppers who needed expert guidance in their skincare. With its top ranking on Amazon and over 100 years of expertise, Eucerin developed a dynamic E-Commerce environment to give these shoppers access to the products and information they needed.
PIONEERING VOICE SHOPPING
“Alexa, open Eucerin Skin Care.”
“Welcome to the Eucerin Skin Care Skill. Would you like products or tips?”
"Products"
“Great! Can we help you with hands, body or face today?”
"Face"
“Can we help you find products for wrinkles, redness or dryness?”
"Wrinkles"
“Our Q-10 Anti-Wrinkle Cream is a gentle way to visibly reduce lines and wrinkles in as little as 5 weeks. Would you like to add this to your shopping list?”
"Yes!"
